Lego (customized LEGO) is a company that constructs toys with the use of plastics. The manufacturing company known as The Lego Group, is a private company based in Billund, Denmark.
The company’s flagship product, consists of colorful interlaced plastic bricks accompanying an arrangement of mechanism, figurines called mini-figures, and other different parts.
The Lego Pieces have several ways to arrange and construct its pieces to construct different objects; buildings, working robots and vehicles. There is the ability to separate pieces of previous objects in order to construct new objects.
The Lego Group began manufacturing the interlacing toy bricks in 1949. Since then, a global Lego subculture surfaced. Games, competitions, supporting movies, and six Lego-land amusement parks have come up under the brand. 600 billion Lego parts had been produce as at July 2015. Lego replaced Ferrari as Brand Finance’s “world’s most strongest brand’.
The company has different game categories. The numbers found beside each categories represents how many games are in each categories as at the time of this post. They are;
- Disney Games – 153
- Frozen Games – 71
- Ben 10 Games – 28
- Pokemon Games – 7
- Spider-man Games – 17
- Cartoon Network Games – 110
Lists of Lego Games
- Lego City
- Ninja Code
- Out of Step
- Lego House
- Stacky Stack
- Ninjago Possession
- Lego Super Heroes
- Brick Builder – Police
- Lego Friends Pet Salon
- Lego Hospital Recovery
- Guardians of the Galaxy
- Escape from Haunted Isle
- Legos Star Wars Adventure
- DC Comics Super Heroes Team, etc.
List of Lego’s Video Game
- Legos Island
- Lego Racers
- Dimensions (Legos)
- Alpha Team (Legos)
- Jurassic World (Legos)
- Legos Creator: Knight’s Kingdom, etc.
The company widened its company’s productivity. They also have a fair share of products related to the following:
LEGOwear Clothes have been produce and market by a Danish Company called Kabooki under license from the company since 1993. The company partners with other company’s products such as ‘Hero Factory’, ‘Ninjago’, and the new ‘Friends’ theme for girls. The clothes are for both genders from age 0-12.
The company branched out into the video game production in 1997, beginning games with Lego Creator and Lego Island. Famous titles include the 1999 game Lego Racers and the 2001 game Lego Racers 2.
More recent licensed games include Lego Batman, Lego Indiana Jones, Lego Star Wars and Lego Marvel Super Heroes game, which featured Marvel characters from the X-Men, the Fantastic Four and Avengers and New York City as the over world.
The company’s board games was a series of Lego-theme board games design by Reiner Knizia and Cephas Howard. The players usually build the playing board out of the company’s bricks and then play with the company style players.
Examples of the games are “Ramses Pyramid”, in which players collect gems and climb up a customised pyramid, “Minotaur”, in which players roll dice to move characters within a brick-build labyrinth, “Creationary”, in which players must build something which appears on a card.
Like other board games, the games use dice. However, in the company’s Games, the dice are the company’s, with the company’s squares with symbols on the company’s studs on the dice which are surrounded by rubber. The game differs from easy to hard. Some of these games are similar to traditional board games, while others are entirely different.
Books and magazines:
There’s a deal existing between publisher Darling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first to be published was “The Ultimate Lego Book”, in 1999.
More recently, in 2009, the same publisher produced The LEGO Book, which was sold within a slipcase along with Standing Small: A 30-year old celebration of the LEGO mini-figure, a smaller book focused on the mini-figure.A revised edition was published in 2012. DK also published books on Legos Star Wars (Lego Star Wars: The Visual Dictionary) and a range of Lego-based sticker books in 2012.
For some time, the company turned down approaches from Hollywood to make a feature- length film based on the toy. However, a number of straight-to-DVD computer animated Bionicle and hero factory films were produced, and the company: In February 2010, the Adventures of Clutch Powers was released on DVD. The film is a computer-animated film made by Tinseltown Toons.
In June 2013, it was announced that Warner Bros. was developing a feature film adaptation of Legos Ninjago. Brothers Kevin Hageman and Dan Hageman to write the adaptation, while Roy Lee and Dan Lin, along with Chris Miller and Phil Lord were announce as the producers.
The film, The company’s Ninjago Movie, is to be release in November 2017. computer-generated animate series base on the company’s Ninjago: Masters of Spinjitzu began in 2011, and another base on Legends of Chima began in 2013. A television series of Legos City has also been announce.
The company’s Movie, a feature film base on the company’s toys, was release by Warner Bros. in February 2014. It featured Chris Pratt in the lead role, with substantial supporting characters voiced by Alison Brie, Liam Neeson, Morgan Freeman, Nick Offerman, Will Arnett, and Will Ferrell.
A competition was put up for competitors to submit designs for vehicles to be use in the movie. After the release of the company’s Movie, independent Canadian toy retailers reported issues with shortages of the company’s products and cited cancellations of the company’s pre-orders without warning as a motive to stock compatible, rival products.
A spin-off of the company’s Movie, of which the title is “The Lego Batman Movie”, is set to be release in the US in February 2017. The director is Chris McKay.
The company’s games is among the leading game production company in the world.
- Company: The Legos Group
- Type 1: Construction set
- Type 2: Privately held company
- Founder: Ole Kirk Christiansen
- Founded: August 10, 1932, Billund, Denmark
- Headquarters: Billund, Denmark
- CEO: Jørgen Vig Knudstorp (Oct 2004 – present)
- Inventor: Ole Kirk Christiansen
- Customer service: +1 800-835-4386
- Country: Denmark
- Availability: 1949 – present
- Official website: www.lego.com